What does it really mean to be authentic?
Conveying authenticity has never been more important for brands looking to build meaningful relationships with their audiences. Today, the growth of AI and other emerging technologies is creating countless opportunities and an equal number of risks.
If you want to understand how you can successfully leverage AI, create informed, data-backed strategies and enhance your results, join us for an unmissable event designed to elevate your marketing strategy with practical insights and examples of the latest trends and emerging technologies.
Plus guest speaker Uplifts CEO, Sam Stannah, shares how we used authentic storytelling to launch his latest brand.
What’s in it for you?
Plus, get the chance to speak to our team directly through our interactive Q&A engagement tool – and, if cricket is your thing, you can stay to watch a live game unfolding on the sidelines, with access to the grounds following the event.
As always, breakfast and lunch will be provided.
BEYOND THE HYPE
Authenticity, AI, and integrated thinking for PR and social strategy
Date:
4 April 2025 | 10AM
Location:
Media Centre, Utilita Bowl - Southampton
Hilton Media Centre, Utilita Bowl
Set against the dynamic backdrop of Hampshire cricket ground, The Utilita Bowl, you'll gain actionable advice on crafting trust-building content in an AI-driven world, balancing organic and paid social, and unlocking the secrets of successful influencer campaigns.
Agenda
10:00 am
Registration / Breakfast
Talk 1 - Bex & Faber
Authentic Identity (AI) - How to be authentic in an age of AI content creation and media relations
Talk 2 - Michael & Chloe
Designing smarter strategies: Machine learning for impactful social media strategy
Break
Talk 3 - Michelle & Ollie
From heritage to innovation - Launching Uplifts with purpose
Talk 4 - Chloe, Mihai and Kelsie
Organic social, SEO & paid social media: A hybrid strategy that works
Talk 5 - Faber
The influencer formula: Why some campaigns fail to convert
Lunch
Live cricket
Keynote Speakers
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Authenticity, AI, and integrated thinking for PR and social strategy
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